About
Built by operators to give buyers a cleaner view of marketing economics.
Introvert is an independent Performance Control firm. We identify where marketing money, supplier cost or existing demand stops matching the value management believes it is getting.
We built the function because the buyer often lacks a neutral commercial position.
Marketing teams, agencies and platforms can all be competent. The difficult part is deciding which spend, scope and demand capture still make commercial sense when the whole system is reconciled.
If the current setup holds up, that is a valid conclusion. If it does not, the business gets the evidence and financial impact before changing anything.
Buyer-side only
We work for the company or investor paying for the marketing, not the supplier being reviewed.
Operator judgement
15+ years across paid media, SEO, analytics and digital growth informs how evidence is read.
No execution upside
A finding does not become an implementation contract for Introvert to sell.
Where we work
Independent control across four parts of the marketing system.
We work across performance, measurement and external relationships without taking over execution. The four views come together in one buyer-side position.
Partner-led work
The people you meet are the people doing the work.
Erik Jansson and Andreas Skårlin have worked across paid media, SEO, analytics, digital growth, budgets, teams and the systems used to buy and measure performance.
That background is used to challenge marketing economics from the buyer side, not to sell a new channel, agency or technology stack.
Erik Jansson
Partner, Performance Control
Andreas Skårlin
Partner, Performance Control