Agencies
Is the agency setup aligned with what the business actually needs?
Agency competence and commercial fit are different questions. We independently review the mandate, KPIs, reporting, scope, delivery, incentives and commercial model around the current relationship.
BUYER-SIDE · GOVERNANCE · PARTNER-LED
Agency alignment
Good execution still needs the right mandate and commercial structure.
The review is neutral about the supplier. A well-aligned incumbent performing strongly is a valid conclusion.
Mandate & incentives
Is the agency being asked and rewarded to solve the right commercial problem?
Delivery & capability
Does the business receive the scope, seniority and delivery the current mandate requires?
Commercial model & governance
Are the commercial structure, reporting and dependencies appropriate for the relationship today?
What we review
The relationship as it operates today.
We compare business need, agency mandate and observable delivery without assuming that a change of supplier is required.
Mandate and operating fit
Is the agency set up to solve the right problem?
We review the brief, KPIs, reporting, ownership and dependencies around the work.
- Mandate
- KPIs and incentives
- Reporting
- Decision rights and dependency
Scope and commercial fit
Does the current relationship reflect what the business needs?
We assess scope, delivery, resourcing, seniority and commercial model in the current operating context.
- Scope
- Actual delivery
- Resourcing and seniority
- Commercial model
Management output
A clear buyer position on the current agency setup.
The recommendation can support the existing relationship, adjust its mandate or economics, or establish a comparable requirement for the market.
Keep
The current mandate, delivery and commercial model remain well aligned.
Realign
KPIs, scope, incentives or ownership should better reflect current needs.
Reconsider
The relationship or requirement needs a more material commercial decision.
Independent review does not automatically imply changing agency.
What we found
- A smaller mandate produced more commercial output.Agency cost was reduced by more than 80% while customer volume on comparable activity increased by more than 130%.View finding
- Search opportunity was not the same as investment value.The company already held meaningful organic visibility across several mature markets, so the remaining SEO opportunity had to be valued market by market.View finding
Supporting initiative
Agency Transparency Benchmark provides a buyer-side commercial reference point.
Real agency agreements help buyers compare scope, context and commercial structure more carefully.
Where we start
Start with the agency mandate, renewal or relationship you need reviewed.
We look at what the business needs, what the agency is set up to deliver and where independent challenge would help.